146 deals reshape European clubs and English losses reach 41 percent

The sports investment market in European football clubs has seen an increase in the number of deals, reaching 146 by August 2026, despite weak financial returns and rising operating costs. Data shows that investors in the top four tiers of English clubs, on average, lost 41% of their investments between the 2021/2022 and 2025/2026 seasons, while their returns in the FTSE 100 index exceeded 36% during the same period. Reports confirm that most clubs, especially those in lower divisions, are incurring losses or facing difficult financial circumstances, with rising staff costs and declining profitability. Despite increasing American investments and rising valuations of clubs, this does not guarantee tangible returns for investors, as the need for significant funding persists along with ongoing challenges to the sustainability of operations.

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