‘A brilliant reprieve, a unifying force’: America falls in love with the FIFA World Cup

Despite initial concerns about the US hosting the 2026 World Cup, the tournament has garnered record-breaking attendance and viewership. Stadiums are filled with enthusiastic fans, with over 6.5 million tickets sold and an average attendance of more than 64,500 per match, while US TV audiences have reached historic highs, with millions tuning in to various games. The tournament's success is attributed to growing popularity of soccer in the US, prime-time broadcast scheduling, and the event’s celebratory multicultural atmosphere, providing a unifying and joyous experience for many Americans.

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