Fitness influencers linked to wellness brand involved in illegal steroid marketplace on Telegram

The article details how fitness influencers associated with the UK-based wellness brand Gencore Global are involved in promoting an illegal steroid market via underground Telegram networks. These branded ambassadors, with a combined following exceeding 180,000 on social media, are recruiting users and selling performance-enhancing drugs such as anabolic steroids, peptides, and prescription medicines, often with little regulation. Despite Gencore claiming to focus on health and wellness, its representatives openly discuss drug use and provide advice on transportation and sales, blurring the lines between fitness culture and illegal performance-enhancing drug promotion. Experts warn that social media is normalizing steroid use, reinforcing harmful body image norms and undermining public health efforts.

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