Why Hollywood press tours feel gimmicky

The article discusses the shift in film promotion towards short, gimmicky celebrity interviews and social media content, replacing traditional in-depth interviews with quick, playful segments like game shows and meme-like clips. It highlights how prominent directors like Spielberg and Nolan are increasingly participating in superficial promotional appearances, often limited to brief, scripted bites rather than meaningful conversations. The trend is seen as diminishing the art of serious journalism and deeper engagement with filmmakers and actors, raising concerns about the future of genuine interview content in favor of quick, viral moments.

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