Shaquille O'Neal Overlooks Caitlin Clark for WNBA Boost

Shaquille O'Neal, now president of Reebok Basketball, played a key role in shifting focus toward women’s basketball by advocating for the signing of WNBA star Angel Reese in 2023, before the league's recent surge in popularity. Reebok's investment, including a multiyear extension and plans for Reese’s signature shoe, helped elevate the commercial profile of women’s basketball and contributed to increased player compensation and endorsement opportunities. O'Neal’s early commitment is credited with influencing the rising value of WNBA players and the sport's growing popularity.

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