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The Guardian
ECB Seeks More Free TV Coverage
The England and Wales Cricket Board plans to offer more free-to-air broadcast packages starting in 2029, aiming to expand cricket’s accessibility and appeal. While Sky Sports currently holds exclusive rights to England’s home matches, discussions suggest a potential sharing of content with ITV once regulatory approval of the Comcast acquisition of ITV is completed. This could lead to more cricket being broadcast live on free television, including some Test matches and other formats, the first time since 2005.
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