UAE and Saudi Visa Data Show 2026 Cup Boost

Visa company data indicates that the 2026 World Cup significantly boosted consumer spending in the UAE and Saudi Arabia. Delivery requests, streaming services, and sports products saw substantial increases during the group and round of 16 matches. In Saudi Arabia, fast food orders rose by 43% during the Saudi-Spain match and by 19% after the match between the national team and Cape Verde, with delivery and internet demand increasing by 37% annually throughout the tournament. In the UAE, spending on online sports streaming services grew by 42%, sports product purchases increased by 24%, and food delivery requests went up by 12%. Global estimates suggest the tournament could contribute approximately $40.9 billion to the global GDP and generate around 824,000 jobs. The data indicates that the economic activity associated with the World Cup enhances individual consumption and stimulates multiple sectors, although its impact on major economies may be temporarily limited.

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