Arab media faces decline amid tech rise

The article addresses the crisis facing Arab media and the reasons behind its declining influence. It emphasizes that the problem does not lie in the availability of platforms or budgets, but rather in weak strategic vision, leadership, and the development of professional competencies. The article asserts that media is often viewed as a simple operational task, rather than a strategic profession requiring deep specialized expertise. This perspective leads to weak content, delayed responses to rumors, and reliance on international platforms. It suggests that solutions involve redefining media as part of national security, establishing clear professional standards, returning decision-making authority to those with expertise, developing national programs to cultivate new media leadership, and making greater investments in content and modern technologies. The article concludes that the future of Arab media depends on the quality of leadership, as it determines the extent of its influence and how effectively it manages narratives—not merely on the proliferation of digital platforms or AI tools, which do not address the fundamental issue of lacking a directed vision.

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