Twitter's new logo challenge to Musk

The article discussed the return of the name "Twitter" and the blue bird logo to the internet through a new platform called "Twitter.now," launched by a US-based startup during its early access phase, despite an ongoing legal dispute with the company "X" over trademark rights. The company "Blue Bird Operating" , based in Virginia, accuses "X" of legally abandoning its rights to the name "Twitter" and its logo when billionaire Elon Musk transformed Twitter into "X." However, the court has not yet determined the ownership of the name and rights between the two parties. The new platform offers its services for a subscription fee, allowing pre-registration of premium usernames, in an effort to rebuild a digital conversation space based on trust and transparency, while giving users greater control over the content. Meanwhile, "X" insists on its ownership of the "Twitter" name and trademark rights, opposing the startup’s attempt to register the trademark, and demanding that its use be banned along with financial compensation.

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