Lebanese Resistance's Narrative Challenges

The article discusses the role of strategic communication in constructing a resisting narrative within the diverse Lebanese society, especially in the context of escalating conflict with the Israeli enemy. It explains that a strategic narrative is a framework for interpreting events, linking the past with the present and future, and defining identity, threats, and the adversary. It differs from traditional media in focusing on delivering specific messages to targeted audiences to achieve political and military objectives. The study reviews international experiences such as the Russian-Ukrainian war, the Gaza aggression, and the Iran conflict, highlighting the importance of clarity, coherence, and message customization, along with the use of emotional symbols and digital techniques to reinforce internal resilience and international support. It emphasizes that storytelling tools must align with the interests of Lebanese society, as the resistance faces the challenge of unifying a national narrative—particularly in light of historical and media divisions—and calls for a comprehensive discourse that connects their project with state institutions and resonates with the interests of all components. This should be achieved through transparency, dialogue, and promoting non-sectarian media to ensure effective communication that serves the collective national interest.

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