Jude Bellingham apologizes to Adidas CEO over incident

Jude Bellingham, a star of the England national team, apologized to the CEO of Adidas after being reprimanded for his actions toward his national team in the 2026 World Cup quarter-finals, where he scored two goals in England's 2-1 victory over Norway, leading them to the semi-finals. Adidas CEO Børge Gullen expressed his disapproval via social media regarding Bellingham’s behavior during the match, to which the player responded with an official apology. Bellingham signed a contract with Adidas in November 2023 and is considered one of the company's top advertising faces.

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