UEFA Opposes FIFA's World Cup Company Plan

The dispute between the Union of European Football Associations (UEFA) and the International Federation (FIFA) focuses on FIFA's plan to establish a $20 billion company to manage the World Cup, involving private sector investors, including a company founded by Joshua Kushner. UEFA considers this initiative to undermine the spirit of football and deems it lacking transparency, warning that the management of global competitions does not belong to FIFA and cannot be sold. The company's goal is to raise up to $4.2 billion to fund development programs, and the involvement of investors like Thrive Eternals risks eroding trust and politicizing the sport—particularly given the plan's connection to deepening relationships between Infantino and Kushner, which raises concerns for UEFA. UEFA has rejected engaging with this initiative, deeming such operations to go beyond the bounds of governing bodies and to conflict with the principles of transparency and the integrity of football.

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