FIFA's 20 Billion Investment in Women’s Football

According to an internal document prepared by FIFA in collaboration with J.P. Morgan Bank, FIFA plans to establish a new commercial entity that will offer 20% of its shares to private sector investors in order to increase revenue. The project focuses on expanding the number of tournaments, raising ticket prices, and maximizing broadcasting and sponsorship rights, relying on external financing and loans, with the goal of increasing the federation's allocations from $20 million to $24 million for each association between 2035 and 2039. However, the project completely overlooks women's football, as there is no clear indication of support or development for women's soccer within its strategies, despite FIFA promoting multiple programs to increase women's participation worldwide. The absence of a focus on women's football in the document raises questions about the prominence of women's soccer in the future commercial plans of the project.

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