FIFA Replies to UEFA on Football Sales

The International Football Federation (FIFA) has issued an official clarification regarding the proposed "FIFA Forward Enterprise" project, confirming that its goal is to enable member associations around the world to have greater control over football commercial rights, while also promoting funding and organizational capacity. FIFA explained that the project aims to distribute the newly generated commercial value among all 211 associations, ensuring that each receives $20 million annually from 2027 to 2030, through more effective management of resources and commercial activities. FIFA reaffirmed its commitment to democratic consultations and rejected false information that has obstructed the process, emphasizing that it does not sell football and that this initiative does not involve any structural changes that threaten the integrity of the game. Additionally, they pointed out that participation in the project is voluntary, and the entire proposal can be modified or rejected through ongoing consultations with the associations.

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