Peruvian club profits from crisis

Peruvian Deportivo Municipal Club has launched a new jersey featuring one thousand small advertising spaces, each costing $60, with the goal of crowdfunding to cope with its financial crisis after losing its main sponsor. The jersey, designed in the shape of a network for small businesses in Lima, allows these businesses to be displayed on the official uniform, helping the club raise approximately $75,000, along with additional benefits for participants, such as promotional rights for their products and the use of team players in advertising campaigns. This unique model aims to strengthen the club’s connection with the community and provide financial support through the participation of hundreds of small businesses.

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