Pekki and Haaland invest in chess

Former Spanish football player Gerard Piqué has become a strategic partner in the "Fires Americans Gambit" chess team, in a move to elevate the game's global standing through digital tournaments and streaming platforms. This investment is part of efforts to transform chess into a major commercial sports product, with the participation of athletes like Erling Haaland and other stars. The team is expected to compete in the upcoming edition of the Global Chess League in Bangalore next month. This development underscores the growing interest among athletes and investors in using chess to enhance strategy and mental discipline, with a trend toward adopting more engaging formats to attract audiences across various digital platforms.

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