Real Madrid Tops Brand Value with 25% Growth

Real Madrid topped the list of the most valuable football brands for 2026, with its brand value reaching €2.4 billion after a 25% increase, setting a new record. The club surpassed the two-billion-euro mark for the first time in over 20 years, thanks to record-breaking revenues of €1.221 billion for the 2025-2026 fiscal year, marking the third consecutive season of record figures. Renovations to Santiago Bernabéu Stadium, completed and fully operational for an entire season, contributed to increased revenue from matches and services. Real Madrid maintained its position as the top global brand for the fifth consecutive year, scoring 95.8 out of 100 points.

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