Mbappé's 20M euro deal fuels sportswear rivalry

French star Kylian Mbappé will start the new season without an official contract with a sportswear company following the end of his partnership with Nike on July 31, which was not renewed. This opens the door for major companies to compete for his signature. Reports suggest that his new deal with Nike could be worth around 20 million euros annually, making him the highest-paid footballer by a sportswear brand, surpassing Erling Haaland. Nevertheless, there remains a possibility that Mbappé could move to an emerging brand, aiming to play a larger role in developing its presence and investing in future growth opportunities.

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