Al-Azyaa Starts Saudi Heritage Program

The Fashion Authority has launched the third edition of the "Reviving Saudi Heritage" program, titled "Zina and Handmade Crafts," with the aim of supporting and empowering Saudi designers to incorporate traditional crafts into contemporary fashion and accessories. The program includes in-person workshops in Riyadh led by experts from Swarovski and specialists in heritage arts and embroidery, along with virtual guidance sessions. Participants will also work on final projects that will be evaluated by a dedicated panel. The goal is to highlight Saudi heritage crafts, fuse them with elements of luxury and sustainability, and reinforce national identity through design. The winning designers will have the opportunity to receive financial support and a collection of Swarovski crystals for their future projects. This initiative is part of the Authority's efforts to nurture talent, preserve cultural heritage, and transform tradition into innovative products that blend authenticity with modernity.

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