Inter Miami's Strategy to Secure Messi's Legacy

The article discusses Inter Miami's strategy to capitalize on Lionel Messi's fame following his international retirement. The club plans to integrate his sporting legacy with its future by involving Messi in its ownership. The piece notes that Messi, whose contract with Miami ends at the conclusion of the 2027-2028 season, is currently in the final years of his playing career and is expected to remain a significant part of the club after retiring. This will be achieved through the club's investments in building a world-class team and enhancing its economic influence, as its valuation has increased from $650 million to over $1.3 billion due to his impact. The club's management aims to permanently associate Messi's legacy with Inter Miami, drawing inspiration from previous successes such as the David Beckham deal, to ensure his influence continues both on and off the pitch.

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