Arabian Athletics and Al-Arabi aim to create smart economic events

The UAE Athletics Federation and the Arab Tourism Federation discussed in Dubai ways to enhance cooperation between sports and tourism through the launch of joint tournaments and events. They plan to leverage technology and artificial intelligence to transform sporting events into platforms that attract crowds, tourists, and investment. The meeting focused on linking these tournaments with tourism and cultural programs to increase visitors' length of stay and spending, while also evaluating the return based on attendance figures, expenditure, and media coverage. Additionally, the development of digital systems was reviewed to improve the visitor experience and measure the economic and tourism impact of the events.

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