Strategic cooperation in sports development

Palms Sports Company signed memoranda of understanding with Jiu-Jitsu legend Renzo Gracie, football star Ronaldinho, and the "Aion Bridge" Foundation, with the aim of developing sports, empowering youth, and promoting academic excellence in the UAE. The agreements focus on utilizing international expertise through joint programs to discover talent and expand sports opportunities, with particular emphasis on Jiu-Jitsu and football. Sheikh Zayed bin Tahnoun emphasized that these partnerships support national development goals, advance sports, and create a supportive environment for talent nurturing. Ronaldinho also expressed his happiness to participate in the development of Emirati sports and in discovering new talents.

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