Ballon d'Or campaigns before ceremony

The article discusses the media campaigns and competition for the 2026 Ballon d'Or award, noting that the voting process has concluded but the controversy continues around candidates such as Kylian Mbappé, Ousmane Dembélé, and Lamine Yamal — especially as the players themselves have begun to defend their right to win. The article highlights that official criteria primarily focus on individual performance and statistics, although broader assessments related to team achievements are also considered. It points out that pressure campaigns and publicity from clubs and players are increasing, reflecting a shift in the nature of the race and the rising volume of media noise surrounding it. While this intense attention does not threaten the credibility of the award, it also reveals the differences in fame and coverage between men's and women's football. Despite having ten Paris Saint-Germain players on the short list, the award remains part of the club’s legendary status and global identity.

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