Dagestani athlete tours Jeddah before NEOM

The article introduces Hashem Khaled Daghastani, the CEO of Neom Sports Club, who grew up in Jeddah and studied at prestigious universities in the United States and France, gaining a strong academic background in entrepreneurship and sports management. He began his professional journey in the fields of social responsibility and consulting, and participated in the development of national sports projects, including the founding of Mhed Academy, which aims to discover and support talented individuals across the kingdom. In 2026, he was appointed CEO of Neom Club, with the goal of strengthening its administrative and sporting systems, and working to develop and elevate the club’s competitiveness both locally and internationally. The article highlights his educational and professional journey, as well as his vision to make a qualitative leap in the Saudi sports sector through talent investment and the organization of a professional sports ecosystem.

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