2026 World Cup: Betting firms' dilemma

The sports betting industry is experiencing intense competition ahead of the 2026 World Cup, as major companies like "Fleiter" and "Draftkings" benefit from the increase in the number of teams to 48 and matches to 104, viewing the tournament as a historic opportunity to achieve significant profits. Meanwhile, alternative prediction platforms such as "Poll Market" and "Calshi" are attracting users through precise betting options, directly challenging traditional companies. This competition pushes major firms to improve their services and offer promotions, despite concerns over increased spending and result fluctuations that could impact profits.

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