AI models' shift from tools to stars

Today, AI models have become a pop culture phenomenon, with their launches turning into major media events where crowds compete to test and compare them. These models have transitioned from laboratories to everyday use, with the number of ChatGPT users reaching around 700 million by July 2025, and over a billion active monthly users of Google's Gemini model. Names like ChatGPT and Gemini have become well-known brands, with new versions being released and competing against each other in a manner reminiscent of star industry rivalries in entertainment. Their capabilities continue to evolve, now including understanding images, videos, and audio, delivering results at high speed, which elevates their status to become part of the digital culture. Today’s audience closely follows the release of these models, collectively assesses their performance, and human interactions with them add human-like qualities, strengthening the audience's attachment. Although not an entertainment industry in the traditional sense, AI has acquired characteristics of a ‘crowd industry,’ making it an active participant in the digital and cultural scene.

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