Saudi Arabia introduces AI-driven Tourism Platform

The Saudi Ministry of Tourism has launched a unified tourism platform in Riyadh aimed at aggregating and providing all services related to the tourism sector in one location. The goal is to facilitate procedures for investors, establishments, and industry workers. The platform offers around 80 electronic services, including licenses, regulatory compliance, investment, and training. It also reduces fragmentation caused by the dispersion of services across multiple channels by providing access and execution through a single interface, along with intelligent, AI-powered assistance that guides users and simplifies their journey within the platform. This initiative aims to improve service quality and enhance digital transformation as part of Saudi Arabia’s plan to increase tourism’s contribution to the economy, with a target of welcoming 150 million annual visits by 2030.

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