Saudi Arabia advances AI as Adobe offers free tools

Adobe announced the launch of an initiative that will provide its AI-powered creative tools for free for one year to approximately 27 million citizens and residents in Saudi Arabia aged over 13. This comes in partnership with the Ministry of Communications and Digital Infrastructure and Humanite. The initiative includes access to Adobe Firefly Standard and Adobe Express Premium tools, aimed at enhancing digital content, developing skills, supporting entrepreneurs and startups, with a focus on developing AI models that respect local culture and context—especially through supporting the Arabic language and generating images that reflect Saudi cultural privacy. This initiative is an important step in expanding the use of AI technologies in content creation in a way that respects local culture and in developing widely used tools within Saudi Arabia.

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