Tunisia joins Halal market with over 8 tn dinars

Tunisia is preparing to host its first international halal forum at the end of September, amid the increasing size of the global halal industry market, which saw Muslim consumer spending reach $2.6 trillion in 2024. This figure is expected to grow to $3.56 trillion by 2029. The market focuses on sectors such as food, pharmaceuticals, cosmetics, tourism, and clothing, with Muslims spending approximately $1.53 trillion on food and beverages in 2024. Tunisia aims to capitalize on this market by developing an integrated export system that requires obtaining international halal certifications and fostering cooperation with Gulf, Asian, and African markets. However, Tunisia faces global competition from countries such as Malaysia, Turkey, Brazil, and Thailand, which have developed their industries and certification standards to penetrate export markets. Thailand and Brazil have become prominent players in this field, despite not all of them having a Muslim majority population. The significance of the forum lies in transforming meetings into export contracts and partnerships, as competition for a share in this vast global market continues among numerous countries.

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