IQOS Ranked Among Top Brands 2026

IQOS, the heated tobacco system belonging to Philip Morris International (PMI), has entered the list of the world's top 100 most valuable brands for the first time, according to the Kantar BrandZ ranking of 2026, achieving the 74th spot globally. This ranking demonstrates the brand's success with over 35 million users worldwide, most of whom have completely quit smoking. This achievement reflects PMI's evolving strategy toward a smoke-free future through innovative alternatives that reduce the harmful chemicals associated with combustion in traditional cigarettes, thereby enhancing the brand’s global position and increasing consumer interest in heated tobacco products.

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