Tunisia Car Market Grows 14 Percent

The car market in Tunisia experienced a notable rebound during the first eight months of 2026, with vehicle sales increasing by 13.78% to approximately 70,000 cars, compared to about 61,500 during the same period in 2025. Data shows that the market has grown both through authorized dealerships and parallel channels, with sales from both segments rising. Dealer sales reached around 47,000 cars, an increase of 11.69%, while sales via parallel markets grew by 18.31%, reaching nearly 23,000 cars. Regarding brands, Hyundai led the official market with a total of 4,351 cars, slightly ahead of Kia, which recorded 4,260 vehicles. In August, there was a shift in rankings favoring Hyundai, which registered 590 cars compared to 201 for Kia. The market is also seeing a strong presence of Asian and Chinese brands, with their market share expanding; by the end of August, models from brands such as Omoda, GAC, and Chery totaled about 3,850 cars. Additionally, there has been a change in the types of vehicles in demand. The share of gasoline cars declined to 56.1% from approximately 65.3%, while hybrid and electric vehicles began capturing a larger portion of the market. Diesel cars maintained about 30% of sales. This indicates that the Tunisian car market is evolving in terms of vehicle types and brands, with ongoing competition among Korean, Japanese, and European brands, alongside an increasing presence of Chinese, hybrid, and electric vehicles.

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