South Africa Loses Tourism Spot to Tunisia

The tourism sector in Tunisia has achieved a remarkable leap, as the country welcomed around 11 million tourists in 2026, surpassing South Africa, which received about 10 million tourists. This shift comes amidst a decline in South Africa's tourism expenditure by 6.5 billion Rand and a deterioration in the Chinese and Indian markets, with the number of Chinese tourists decreasing by 67% compared to 2019. Conversely, Tunisia and Morocco are experiencing significant growth in tourist numbers, focusing on capitalizing on their proximity to European markets. It is expected that Tunisia will reach 15 million tourists by 2030, reflecting a change in the competitive landscape of tourism within the African continent.

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