Agriculture Minister Highlights Market Access

The Tunisian Minister of Agriculture emphasized that the success of the date palm sector is not just about increasing production and improving quality, but also requires strengthening marketing, promotion, and access to global markets. These are among the key pillars of competitiveness and sustainability. He called for adopting integrated marketing strategies that align with market shifts and consumer behaviors, highlighting the necessity of developing packaging, branding, product diversification, and exploring new markets. He also underscored the importance of digital marketing and promotional platforms to open new channels and enhance communication between producers, exporters, and consumers. Furthermore, he stressed that Tunisia is considered one of the leading countries in date exports and that the sector provides employment opportunities in southern Tunisia.

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تنويه: هذا ملخص تم إنشاؤه بواسطة الذكاء الاصطناعي

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