Britain Surpasses France in Tunisian Tourism

Reports have shown that Britain has become the leading tourist market ranking in terms of tourist exports to Tunisia in 2026, surpassing France, which has traditionally held that position. This shift is attributed to an increase in organized trips and sustained British interest in Tunisia, known for its beaches, historical sites, and diverse tourism offerings. Tourist revenues in Tunisia until September 2026 reached approximately 6.37 billion dinars, marking a 4.5% increase compared to the same period last year. It is expected that the number of visitors will exceed 12 million in 2026, after nearly 11 million visited in 2025, with efforts underway to target new markets such as China, Russia, and Belarus.

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