China boosts esports global reach

China is working to strengthen its presence in the e-sports industry and is accelerating its efforts toward internationalization, with a focus on the Middle East as a key hub. The Chinese "Aeg" club participates in global competitions such as the e-sports World Cup, which involves more than 200 clubs and 2,000 players from over 100 countries, aiming to expand its international influence. China is concentrating on building a robust e-sports ecosystem through investments in technology and infrastructure, particularly in Saudi Arabia and the United Arab Emirates, which have launched national strategies to promote the sector. Saudi Arabia is preparing to host its first national team championship in November, with ambitions to represent China strongly. By 2025, Chinese club participation increased from two to seven teams, and industry revenues rose to 29.33 billion yuan, while the number of users grew to over 495 million. This reflects China's expansion into international markets and highlights e-sports as a bridge for cultural understanding between China and Arab countries.

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