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Reports indicate that rising manufacturing costs, primarily due to higher prices for chips and memory, may lead Apple to increase the prices of its flagship iPhone 18 series by between $200 and $300 upon launch in September. The company's profit margins have been impacted by the rising costs of semiconductors, prompting analysts to downgrade their stock ratings. Meanwhile, competitors such as Samsung, Xiaomi, and Oppo are also implementing price increases for their products. These hikes are expected to affect demand, especially amidst increasing inflationary pressures and shifting consumer preferences toward менее expensive smartphones.
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