South Africa Plant Becomes Tea Sensation

rooibos plant, which grows exclusively in the Siderberg region of South Africa, has become a global source of rooibos tea, thanks to its increasing popularity due to health benefits—particularly its caffeine-free nature and its association with reduced risks of heart disease and cancer. Between 2022 and 2024, global tea consumption increased by 12.5%, and the plant's exports surpassed 10,000 tons in 2025 for the first time, compared to 5,900 tons in 2015. The largest company exports about half of South Africa’s rooibos products, facing challenges such as climate change, which led to a 17% decrease in production in 2023, as well as rising shipping costs and the impact of customs policies—necessitating the sector to adapt to changing conditions to ensure its sustainability.

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