China ad industry revenue rising 11.3% in H1 2026

The advertising industry in China experienced an 11.3% year-on-year increase in revenues during the first half of 2026, reaching over one trillion yuan (approximately $147.27 billion). The growth was primarily driven by online advertising, which saw a 25.3% rise in revenue to reach 612.1 billion yuan, accounting for 86% of the total industry income. Additionally, film advertising revenues also saw significant growth during the same period.

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