Brides fueling Indian fashion growth

The article discusses the development of the Indian fashion industry, which has shifted from working behind the scenes to having a strong presence on international runway platforms. Prominent designers such as Raghul Mishra, Manish Malhotra, and Ganta Gupta are now participating in fashion weeks in Paris and New York, and their designs have gained international recognition and a celebrity clientele, including Hollywood stars. However, luxury wedding fashion still remains the primary economic pillar, with the Indian wedding market valued at over $130 billion in 2024. These weddings are considered a major occasion to showcase luxury and tradition. Bridal designs are now moving toward comfort and modernity, offering more diverse and updated options, as this industry continues to expand, bridging Indian traditions with global trends.

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