International Sports Firms Expand in China

Decathlon, one of the major international sports brands, announced a significant expansion of its presence in the Chinese market, focusing on integrating sports with sectors such as culture and tourism to achieve sustainable growth. The company noted that demand in the Chinese market is increasing notably across various areas, including apparel, equipment, and sports services like training, events, and community engagement. In 2025, Decathlon recorded net sales of approximately $19.4 billion, with profits rising by 16%. The company is developing its products and services, including circular economy models, to strengthen its market presence by investing in technology and innovative models that are rapidly evolving in China, which is considered one of the largest sports markets globally and is projected to surpass a value of 7 trillion yuan by 2035.

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