China announces provincial consumption support

China has announced measures to boost consumption in the markets of small towns, counties, and villages, especially in rural areas, with the aim of stimulating consumer spending at the county level. The actions include developing consumption channels such as revitalizing shopping centers and rural markets, attracting both domestic and international brands to open stores there, and supporting new business models like operating multiple outlets through chain stores and individual traders within the same county. This initiative aims to promote local economic growth by diversifying and modernizing consumption activities in less developed areas.

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