Adidas issues apology over Israeli soldier ad

Adidas apologized for using an image of former Israeli soldier Shalev Beaton in its promotional campaign for a sneaker that allows amputee athletes to purchase a single shoe. The company confirmed that there was no intention to offend and requested forgiveness from those affected, emphasizing its commitment to serving communities and supporting those in need in its region. The campaign drew widespread criticism from Palestine supporters, especially as amputations in Gaza have increased, with the World Health Organization recording over 5,000 amputations since October 2023.

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