Lebanese Designer Introduces Embroidery to Cartier

The article focused on the Lebanese designer Selim Azem's collaboration with the French maison Cartier to create a bespoke collection of hand embroidery. Inspired by the city of Bodrum and its natural characteristics, the collection reflects the brand's identity. Traditional techniques such as satin stitch, long and short stitches were selected to capture the details of the brand's trademark cheetah design, with an emphasis on maintaining the precision and beauty of handcrafted work. The project aims to revive the craft, encourage interaction with it, and raise awareness about the importance of embroidery as a manual skill that requires patience and expertise. It also addresses the challenges of expanding the collection while preserving quality and intricate details.

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