UAE E-commerce Market to Hit 42.2B Dirhams by 2025

The e-commerce market in the UAE experienced significant growth during 2025, reaching a size of 42.2 billion dirhams (approximately $11.5 billion), with a compound annual growth rate of 19% over the past five years. This growth is expected to continue, reaching around 67.2 billion dirhams ($18.3 billion) by 2030, with a continued compound annual growth rate of 9.9% from 2026 to 2030. Data shows that the share of e-commerce in total retail sales in the UAE increased to 15.7% in 2025, with projections to surpass 20% by 2030. This reflects the maturity and development of the digital commerce ecosystem in the country. The growth depends on improving consumer behavior, innovations in payment solutions, and the development of logistics infrastructure, alongside the ongoing expansion of digital solutions such as digital wallets and "buy now, pay later" services. The report forecasts that the fastest-growing sectors include clothing and footwear, followed by electronics and household products, with a notable increase in home appliances driven by rising purchasing power and consumers’ desire for continuous updates.

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