China broadens AI use in tourism

China is working to expand the use of artificial intelligence in the tourism and cultural sectors. The Ministry of Culture and Tourism announced the implementation of mechanisms to identify, price, and trade digital cultural assets, aiming to develop intelligent and distinctive tourism products and services. The ministry launched 14 pilot projects focused on AI applications in museums, theaters, and snow tourism, encouraging the integration of digital and physical experiences at key tourist sites. Efforts are also being made to enhance digital cultural engagement, create new jobs, and nurture talent in collaboration with academic and industrial institutions.

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