Tunisian Official Highlights Chinese Market Significance

The Tunisian official, Anwar El-Shitawi, representative of the National Office of Tourism in China, affirmed that the Chinese market remains a strategic focus for Tunisian tourism due to its significant potential. He added that Tunisia participated in the China International Travel Exhibition in Shanghai to strengthen its presence in the Chinese market and to consolidate its relationships with key players in the tourism sector there, through strategic meetings with tour operators and online travel agencies. It is worth noting that Tunisia experienced a 19.3% increase in the number of Chinese tourists last year, with an 8.7% rise in the first quarter of 2026, reflecting the growing Chinese interest in Tunisia as a destination and its aspirations to boost tourism cooperation with China.

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