South African newspapers morph into sanitary pads in bold campaign

South Africa has launched a bold campaign by printing real blood stains on the pages of major newspapers to raise awareness about the lack of menstrual products for 4 million schoolgirls. The campaign serves as a means to open up a discussion about the issue of women and girls accessing hygiene necessities, as they are forced to use non-sanitary materials such as newspapers and cow dung, leading to their absence from school for up to five days each month. The goal of the campaign is to gather donations to support the MENstruation Foundation, which distributes free sanitary pads across Africa.

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