Apple to increase product prices over new factors

Apple announced its intention to raise the prices of its products due to increasing costs of memory chips and storage, driven by higher demand for these components, especially from AI-powered data centers. CEO Tim Cook explained that the company is facing cost challenges and is making efforts to mitigate the impact of these increases on customers, without specifying a date or the extent of the expected price hikes. It is anticipated that Apple will launch its first foldable iPhone in September, alongside the release of the iPhone 18 Pro and Pro Max.

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