Entertainment driving travel to Saudi Arabia

Entertainment has become a major economic driver in Saudi Arabia, with tourist expenditures on entertainment reaching approximately 75.9 billion Riyals in 2025. This marks a record high and accounts for a quarter of the total tourism spending, which exceeded 304 billion Riyals. Over the past five years, total entertainment spending has amounted to around 315 billion Riyals, with the average tourist expenditure on entertainment rising to 2,040 Riyals last year. This reflects a shift in demand towards high-value experiences. The Riyadh Season is one of the key factors behind this transformation, attracting more than 17 million visitors. It has contributed to expanding the range of entertainment destinations from over 130 in 2020 to 765 in 2024, enhancing Saudi Arabia’s position as a global tourism and entertainment destination.

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