H&M revises clothing for heat

H&M is revising its clothing designs and marketing schedule to adapt to climate changes that have led to prolonged heatwaves. They have started designing autumn collections with lighter fabrics to meet the demand of consumers who wish to update their wardrobes despite high temperatures until the end of September 2026. The company also noted that heatwaves increase demand for summer clothing and disrupt supply and marketing schedules, with sales expected to remain largely unchanged in June despite weak quarterly results.

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